It’s been a long time, but Ananias finally managed to hit the 50.000 installs mark on Google Play, last time we checked in 2014 we had 20.000 installs, back then I thought it would take three months for the game to reach the next milestone. Following are some insight on it’s journey to the 50.000.
It took 2 months for the game to jump from 10.000 to 20.000 installs, yet it took 22 more months to hit the 50.000 mark… of course, installs rate slowed down a whole lot but still is about 40 per day. No investment on advertising campaigns yet. The iOS versions isn’t out yet either.
Getting the rating up after its initial fall has been a great challenge. Even with all the work going into the game I have only managed to increase 0.18 on the average rating these two years (from 3.45 to 3.63). With 2075 ratings, it will be very hard to get it over 4.0
There’s hope still… there have been months of overwhelmingly positive feedback which I hope can be repeated once the final version of the game is officially released. One thing I managed to do is having more than 2x 5 starts ratings than 1 stars, though still not a big margin.
Countries-wise, we are in a very similar position than in our previous milestone. United States and Russia keep in front with Brazil rising into the ranks and South Korea and Canada keeping on the list for 50% of Ananias installs.
One interesting metrics are the current installs by device, 4750 vs 3703 , actually 1.000 less installs in 22 months… which I don’t think it’s that bad since it’s natural for people to lose interest on the game, I think I’ve managed to keep the drop rate low.
Google Play has a new metric which only includes “active devices”; it shows that there are currently 2303 active installations. How many of these are active users? it’s hard to know since I no longer have metrics for that in place.
Lastly, we have the (paid) fellowship edition with 702 installs. We don’t have a means to compare since back then only the free edition was out.
In summary, here are the installs numbers so far on Google Play: 50.021 total, 3703 current, 2303 active, 702 paid
Goals? I still dream on having one million downloads some day.